diff --git a/packages/shared/src/components/cards/SimilarPosts/PostEngagementCounts.tsx b/packages/shared/src/components/cards/SimilarPosts/PostEngagementCounts.tsx
index 98ab6ed50ee..be4082f648b 100644
--- a/packages/shared/src/components/cards/SimilarPosts/PostEngagementCounts.tsx
+++ b/packages/shared/src/components/cards/SimilarPosts/PostEngagementCounts.tsx
@@ -7,12 +7,14 @@ import { largeNumberFormat } from '../../../lib';
 interface PostEngagementCountsProps {
   upvotes: number;
   comments: number;
+  bookmarks?: number;
   className?: string;
 }
 
 export function PostEngagementCounts({
   upvotes,
   comments,
+  bookmarks,
   className,
 }: PostEngagementCountsProps): ReactElement {
   return (
@@ -23,6 +25,12 @@ export function PostEngagementCounts({
       {upvotes ? `${largeNumberFormat(upvotes)} Upvotes` : ''}
       {upvotes && comments ? <> {separatorCharacter} </> : ''}
       {comments ? `${largeNumberFormat(comments)} Comments` : ''}
+      {bookmarks ? (
+        <>
+          {upvotes || comments ? <> {separatorCharacter} </> : null}
+          {largeNumberFormat(bookmarks)} Bookmarks
+        </>
+      ) : null}
     </p>
   );
 }
diff --git a/packages/shared/src/components/cards/common/ActionButtons.tsx b/packages/shared/src/components/cards/common/ActionButtons.tsx
index 309f04ef1c9..fb025fdc362 100644
--- a/packages/shared/src/components/cards/common/ActionButtons.tsx
+++ b/packages/shared/src/components/cards/common/ActionButtons.tsx
@@ -10,7 +10,8 @@ import {
   DownvoteIcon,
 } from '../../icons';
 import { ButtonColor, ButtonSize, ButtonVariant } from '../../buttons/Button';
-import { useFeedPreviewMode } from '../../../hooks';
+import { useFeedPreviewMode, useConditionalFeature } from '../../../hooks';
+import { featureShowBookmarkCount } from '../../../lib/featureManagement';
 import { UpvoteButtonIcon } from './UpvoteButtonIcon';
 import { BookmarkButton } from '../../buttons';
 import { IconSize } from '../../Icon';
@@ -75,6 +76,11 @@ const ActionButtons = ({
 }: ActionButtonsProps): ReactElement => {
   const config = variantConfig[variant];
   const isFeedPreview = useFeedPreviewMode();
+  const { value: showBookmarkCount } = useConditionalFeature({
+    feature: featureShowBookmarkCount,
+    shouldEvaluate: true,
+  });
+  const bookmarkCount = post?.analytics?.bookmarks ?? 0;
 
   const {
     isUpvoteActive,
@@ -224,13 +230,26 @@ const ActionButtons = ({
             id: `post-${post.id}-bookmark-btn`,
             onClick: onToggleBookmark,
             size: config.buttonSize,
+            className: classNames(
+              'btn-tertiary-bun',
+              variant === 'list' && 'pointer-events-auto',
+            ),
             ...(variant === 'list' && {
               variant: ButtonVariant.Tertiary,
-              className: 'pointer-events-auto',
             }),
           }}
           iconSize={config.iconSize}
-        />
+        >
+          {showBookmarkCount && bookmarkCount > 0 && (
+            <InteractionCounter
+              className={classNames(
+                'tabular-nums',
+                variant === 'grid' && 'typo-footnote',
+              )}
+              value={bookmarkCount}
+            />
+          )}
+        </BookmarkButton>
         <Tooltip
           content="Copy link"
           side={variant === 'grid' ? 'bottom' : undefined}
diff --git a/packages/shared/src/components/widgets/SimilarPosts.tsx b/packages/shared/src/components/widgets/SimilarPosts.tsx
index 7e264c4a534..c6b7aefad79 100644
--- a/packages/shared/src/components/widgets/SimilarPosts.tsx
+++ b/packages/shared/src/components/widgets/SimilarPosts.tsx
@@ -23,6 +23,8 @@ import {
 import { PostEngagementCounts } from '../cards/SimilarPosts';
 import { LogEvent } from '../../lib/log';
 import { WidgetContainer } from './common';
+import { useConditionalFeature } from '../../hooks';
+import { featureShowBookmarkCount } from '../../lib/featureManagement';
 
 export type SimilarPostsProps = {
   posts: Post[] | null;
@@ -41,12 +43,17 @@ export type SimilarPostsProps = {
 type PostProps = {
   post: Post;
   onLinkClick: (post: Post) => unknown;
+  showBookmarkCount?: boolean;
 };
 
 const imageClassName = 'w-7 h-7 rounded-full mt-1';
 const textContainerClassName = 'flex flex-col ml-3 mr-2 flex-1';
 
-const DefaultListItem = ({ post, onLinkClick }: PostProps): ReactElement => (
+const DefaultListItem = ({
+  post,
+  onLinkClick,
+  showBookmarkCount,
+}: PostProps): ReactElement => (
   <article
     className={classNames(
       'group relative -mx-4 flex items-start px-4 py-3 hover:bg-surface-hover',
@@ -81,6 +88,7 @@ const DefaultListItem = ({ post, onLinkClick }: PostProps): ReactElement => (
         <PostEngagementCounts
           upvotes={post.numUpvotes}
           comments={post.numComments}
+          bookmarks={showBookmarkCount ? post.analytics?.bookmarks : undefined}
           className="text-text-tertiary"
         />
       )}
@@ -112,6 +120,10 @@ export default function SimilarPosts({
 }: SimilarPostsProps): ReactElement {
   const { logEvent } = useLogContext();
   const { logOpts } = useContext(ActiveFeedContext);
+  const { value: showBookmarkCount } = useConditionalFeature({
+    feature: featureShowBookmarkCount,
+    shouldEvaluate: true,
+  });
   const moreButtonHref =
     moreButtonProps?.href || process.env.NEXT_PUBLIC_WEBAPP_URL;
   const moreButtonText = moreButtonProps?.text || 'View all';
@@ -143,6 +155,7 @@ export default function SimilarPosts({
               key={post.id}
               post={post}
               onLinkClick={() => onLinkClick(post)}
+              showBookmarkCount={showBookmarkCount}
             />
           ))}
         </>
diff --git a/packages/shared/src/graphql/fragments.ts b/packages/shared/src/graphql/fragments.ts
index d4b9285b48a..d9320c7d0ce 100644
--- a/packages/shared/src/graphql/fragments.ts
+++ b/packages/shared/src/graphql/fragments.ts
@@ -228,6 +228,9 @@ export const FEED_POST_INFO_FRAGMENT = gql`
     numUpvotes
     numComments
     numAwards
+    analytics {
+      bookmarks
+    }
     summary
     yggdrasilId
     creatorTwitter
@@ -328,6 +331,7 @@ export const SHARED_POST_INFO_FRAGMENT = gql`
     bookmarked
     analytics {
       impressions
+      bookmarks
     }
     numUpvotes
     numComments
diff --git a/packages/shared/src/graphql/posts.ts b/packages/shared/src/graphql/posts.ts
index 058b51d3c03..8532885a58f 100644
--- a/packages/shared/src/graphql/posts.ts
+++ b/packages/shared/src/graphql/posts.ts
@@ -217,7 +217,7 @@ export interface Post {
   pollOptions?: PollOption[];
   numPollVotes?: number;
   endsAt?: string;
-  analytics?: Partial<Pick<PostAnalytics, 'impressions'>>;
+  analytics?: Partial<Pick<PostAnalytics, 'impressions' | 'bookmarks'>>;
 }
 
 export type RelatedPost = Pick<
diff --git a/packages/shared/src/hooks/useBookmarkPost.ts b/packages/shared/src/hooks/useBookmarkPost.ts
index e91b4136c15..89ded0e0f73 100644
--- a/packages/shared/src/hooks/useBookmarkPost.ts
+++ b/packages/shared/src/hooks/useBookmarkPost.ts
@@ -6,7 +6,7 @@ import type {
   QueryKey,
 } from '@tanstack/react-query';
 import { useMutation, useQueryClient } from '@tanstack/react-query';
-import type { Ad, Post, ReadHistoryPost } from '../graphql/posts';
+import type { Ad, Post, PostData, ReadHistoryPost } from '../graphql/posts';
 import {
   ADD_BOOKMARKS_MUTATION,
   REMOVE_BOOKMARK_MUTATION,
@@ -17,6 +17,7 @@ import { useRequestProtocol } from './useRequestProtocol';
 import AuthContext from '../contexts/AuthContext';
 import {
   updatePostCache,
+  getPostByIdKey,
   RequestKey,
   updateAdPostInCache,
   createAdPostRollbackHandler,
@@ -32,7 +33,6 @@ import { useActions } from './useActions';
 import { bookmarkMutationKey } from './bookmark/types';
 import { useLazyModal } from './useLazyModal';
 import { LazyModal } from '../components/modals/common/types';
-import type { Bookmark } from '../graphql/bookmarks';
 import { useActiveFeedContext } from '../contexts';
 
 export type ToggleBookmarkProps = {
@@ -73,6 +73,14 @@ const prepareBookmarkPostLogOptions = ({
   };
 };
 
+const getOptimisticBookmarkCount = (
+  currentBookmarks: number | null | undefined,
+  isCurrentlyBookmarked: boolean | null | undefined,
+): number => {
+  const delta = isCurrentlyBookmarked ? -1 : 1;
+  return Math.max(0, (currentBookmarks ?? 0) + delta);
+};
+
 export type UseBookmarkPost = {
   toggleBookmark: (props: ToggleBookmarkProps) => Promise<void>;
 };
@@ -91,11 +99,40 @@ const useBookmarkPost = ({
   const postLogEvent = usePostLogEvent();
   const { logOpts } = useActiveFeedContext();
 
-  const defaultOnMutate = ({ id }) => {
-    updatePostCache(client, id, (post) => ({ bookmarked: !post.bookmarked }));
+  const defaultOnMutate: NonNullable<UseBookmarkPostProps['onMutate']> = ({
+    id,
+  }) => {
+    if (!id) {
+      return undefined;
+    }
+
+    const previousPost = client.getQueryData<PostData>(
+      getPostByIdKey(id),
+    )?.post;
+
+    updatePostCache(client, id, (post) => ({
+      bookmarked: !post.bookmarked,
+      analytics: post.analytics
+        ? {
+            ...post.analytics,
+            bookmarks: getOptimisticBookmarkCount(
+              post.analytics.bookmarks,
+              post.bookmarked,
+            ),
+          }
+        : post.analytics,
+    }));
 
     return () => {
-      updatePostCache(client, id, (post) => ({ bookmarked: !post.bookmarked }));
+      if (!previousPost) {
+        return;
+      }
+
+      updatePostCache(client, id, () => ({
+        bookmarked: previousPost.bookmarked,
+        bookmark: previousPost.bookmark,
+        analytics: previousPost.analytics,
+      }));
     };
   };
 
@@ -255,22 +292,31 @@ export const mutateBookmarkFeedPost = ({
 
   const mutationHandler = (post: Post) => {
     const isBookmarked = !post?.bookmarked;
+    const nextBookmarks = getOptimisticBookmarkCount(
+      post?.analytics?.bookmarks,
+      post?.bookmarked,
+    );
 
     return {
       bookmarked: isBookmarked,
       bookmark: !isBookmarked ? undefined : post?.bookmark,
+      analytics: post?.analytics
+        ? {
+            ...post.analytics,
+            bookmarks: nextBookmarks,
+          }
+        : post?.analytics,
     };
   };
 
-  let previousBookmark: Bookmark;
-  let previousState: boolean | undefined;
   const rollbackFunctions: (() => void)[] = [];
 
   // Handle regular post update
   if (postIndexToUpdate !== -1) {
     const postItem = (items[postIndexToUpdate] as PostItem)?.post;
-    previousBookmark = postItem?.bookmark;
-    previousState = postItem?.bookmarked;
+    const previousBookmark = postItem?.bookmark;
+    const previousState = postItem?.bookmarked;
+    const previousAnalytics = postItem?.analytics;
 
     optimisticPostUpdateInFeed(
       items,
@@ -290,6 +336,7 @@ export const mutateBookmarkFeedPost = ({
       const rollbackMutationHandler = () => ({
         bookmarked: previousState,
         bookmark: previousBookmark,
+        analytics: previousAnalytics,
       });
 
       optimisticPostUpdateInFeed(
@@ -306,8 +353,9 @@ export const mutateBookmarkFeedPost = ({
     const adPost = adItem.ad.data?.post;
 
     if (adPost) {
-      previousBookmark = adPost.bookmark;
-      previousState = adPost.bookmarked;
+      const previousBookmark = adPost.bookmark;
+      const previousState = adPost.bookmarked;
+      const previousAnalytics = adPost.analytics;
 
       // Update the ad's post in the ads cache
       const adsQueryKey = [RequestKey.Ads, ...feedQueryKey];
@@ -333,6 +381,7 @@ export const mutateBookmarkFeedPost = ({
           createAdPostRollbackHandler(id, {
             bookmarked: previousState,
             bookmark: previousBookmark,
+            analytics: previousAnalytics,
           }),
         );
       });
diff --git a/packages/shared/src/lib/featureManagement.ts b/packages/shared/src/lib/featureManagement.ts
index 42822f20de5..6b1d9d5d193 100644
--- a/packages/shared/src/lib/featureManagement.ts
+++ b/packages/shared/src/lib/featureManagement.ts
@@ -123,6 +123,11 @@ export const boostSettingsFeature = new Feature('boost_settings', {
 
 export const adImprovementsV3Feature = new Feature('ad_improvements_v3', false);
 
+export const featureShowBookmarkCount = new Feature(
+  'show_bookmark_count',
+  false,
+);
+
 export const featureYearInReview = new Feature('year_in_review_2025', false);
 
 export const featureProfileCompletionIndicator = new Feature(